The Burger King fast food chain plans to expand its one-city test of it's plant-based "Impossible Whopper" and roll it out nationwide because of the popularity of the product.
As a committed "meat man," I must admit that I'm surprised, a fact that some of my most obsessed vegetarian and vegan friends will no doubt find amusing. In fact, the other day one of them spent hours on Facebook trying to convince me that going vegan was not only healthy, but could actually save the planet. I thought that was a bit of an exaggeration, but who knows?
"That's cool," I said. "But gimme a steak!"
He wasn't amused.
Nevertheless, published reviews claim the Impossible Whopper tastes even better than the real thing, something I find impossible to believe. But if, indeed, Burger King rolls out its new sandwich nationwide, it will be in some 7,200 outlets later this year and what do you think McDonalds and the other fast food chains will do?
But if it happens, Burger King will give millions of hamburger loving Americans who would like to cut back on calories, fat and cholesterol another choice -- a meatless burger that is juicy and tasty, not nasty, crumbly and dry -- one that will let them have their cake and eat it too, so to speak.
The Impossible Whopper comes from Impossible Foods, which says on its website, "Love meat? Eat meat. Impossible™ delivers all the flavor, aroma and beefiness of meat from cows. But here’s the kicker: It’s just plants doing the Impossible."
The company says soy and potato protein "deliver that meaty bit and essential nutrition". The company's VP of Nutrition & Health, Sue Klapholz, MD, PhD, explains in more detail here about what's in the recipe, including all of the scientific why's and wherefores.
Suffice it to say that the Impossible Whopper has become so popular that some stores are having trouble getting supplies and have had to turn to another company, Beyond Meat, as a substitute. But the reviews haven't been quite as good.
However, if you had told me yesterday that the charcoal-cooked Whopper could be sidetracked by a soy burger, I would have scoffed and said "Impossible!"
In fact, I would have said "Impossible! Inconceivable!"
And, if you tried to take my beefy Whopper away from me, I would have said, "My name is Robert Gatty. If you take my Whopper, prepare to die!"
But now, at least, my step-granddaughter, who is vegan, may be able to have something tasty when we stop at Burger King for my Whopper fix. So, will I try an Impossible Whopper if it comes to Myrtle Beach?